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Film & Art

The film and arts service sector is a small industry within the Australian economy. It includes institutions offering creative and performing arts activities and film production. The film and arts service sector accounts for just under 2% of the total Australian workforce. Nearly half of the workforce is employed part-time. Employment growth in the arts and recreation services’ sector was slightly under the average for all industries over the past five years. However, growth has been variable by industry subsector.

The industry revenue is forecasted to grow at a high rate over the five years through 2013-14. The demand for film and art is expected to increase as consumer preference and demand towards film and art increases at a high rate.

The Australian government recognises that a creative economy contributes to cultural diversity, social inclusion, environmental sustainability and technological advancement. Creativity is the key to innovation, driving sustainability and prosperity. Creativity and innovation play an important role in Australia’s resilience to recent global economic challenges, helping Australia to register 22 years of uninterrupted economic growth.

Keys to Success:

  • Find ATO benchmarks at (https://www.ato.gov.au/Business/Small-business-benchmarks/In-detail/About/Small-business-benchmarks/)offer a broad database of small business benchmarks, which are a guide to help business compare their performance against similar businesses in the industry;
  • The ability to offer differentiated products that are superior to competitors product is a key success factor;
  • Building innovative products with a special focus on the needs and preferences of the customers;
  • Product development teams should spend considerable time on new-product ideas, testing new concepts, conducting market studies and technical feasibility;
  • Well defined products tend to be more successful among consumers;